Native Reach™ partnered with AARP to launch a culturally relevant voter engagement campaign focused on Native American caregivers. The initiative centered around a 30-second animated video tailored to the caregiving community, emphasizing voting access and civic participation. The campaign leveraged the nationwide GoodHealthTV® Network and digital advertising to reach the target audience in the weeks leading up to election day.
The Approach
To engage Native American caregivers nationwide and raise awareness about voter access, Native Reach™ created a targeted outreach strategy built around culturally relevant, community-focused storytelling. The campaign included a 30-second animated video focused on voter access, which aired on the GoodHealthTV® network and through a targeted online video campaign. To maximize reach, 30 additional GHTV players were installed in elder care and community centers, delivering consistent messaging before election day.
This strategic, multi-channel approach successfully raised awareness of voter access among Native American caregivers. The culturally tailored video and expanded GoodHealthTV® presence helped ensure the message was seen frequently and in trusted environments, increasing confidence in the voting process. By meeting the audience where they are, the campaign made voter access information more visible, understandable, and actionable ahead of election day.
Deliverables
GoodHealthTV® Airtime Network Subscriptions Online Video Ads Video Production
The Results
30
new GoodHealthTV® players installed and subscriptions provided to elder care and community centers
1,812,520
total GoodHealthTV® plays with over 10 million estimated impressions
1,360,259
online ad impressions in the 2 month pre-election window
The Results
30
new GoodHealthTV® players installed and subscriptions provided to elder care and community centers
1,812,520
total GoodHealthTV® plays with over 10 million estimated impressions
1,360,259
online ad impressions in the 2 month pre-election window
The Results
30
new GoodHealthTV® players installed and subscriptions provided to elder care and community centers
1,812,520
total GoodHealthTV® plays with over 10 million estimated impressions
1,360,259
online ad impressions in the 2 month pre-election window