Native Reach™ partnered with AICA to design and implement a comprehensive awareness campaign promoting AICA’s facility, harm reduction services, and culturally relevant e-learning content. With a focus on Native communities in and around Milwaukee, Wisconsin, the multi-platform campaign strategically combined digital, educational, and community based deliverables to reach its audience and expand access to essential services
The Approach
To effectively spread awareness and build engagement with the Native communities in and around Milwaukee, Native Reach™ used a multi-channel strategy with culturally relevant content designed to inspire learning, awareness, and action. The campaign included motion graphic videos, educational e-courses, print inserts, digital ads, billboard advertisements, and website enhancements. Video content aired on the GoodHealthTV® Network, and new GoodHealthTV® players were deployed in high-traffic community locations, while mailer inserts and interactive website features expanded accessibility to harm reduction resources.
Deliverables
Billboard Design Canva Newsletter Templates Custom Marketing Plan Digital Ad Creation Digital Media Buy E-Course Content GoodHealthTV® Network Airtime Instructional and Promotional Video Production Mailer Design & print Fulfillment Resource Page: Activities for Kids Website Forms for Kit Requests & Newsletter Sign-Up
The Results
1.2+ million
total media views
15,000+
GoodHealthTV® airtime plays
0.16%
click through rate on digital ads
7,534
combined page views to web pages and e-learning content during campaign
The Results
1.2+ million
total media views
15,000+
GoodHealthTV® airtime plays
0.16%
click through rate on digital ads
7,534
combined page views to web pages and e-learning content during campaign
The Results
1.2+ million
total media views
15,000+
GoodHealthTV® airtime plays
0.16%
click through rate on digital ads
7,534
combined page views to web pages and e-learning content during campaign
