KAT worked alongside Women’s Way to raise awareness about the importance of regular breast and cervical cancer screenings to American Indian women ages 35-64 in rural and tribal communities throughout North Dakota. To reach and resonate with American Indian women, KAT developed story-based video content that incorporated personal testimonials. The messaging centered on the importance of early detection, self care, and community support.
To reach Native communities in and around Milwaukee, Native Reach™ developed a comprehensive campaign that included motion graphic videos, educational e-courses, print inserts, digital ads, and website enhancements. Video content aired on the GoodHealthTV® Network, and new GHTV players were deployed in high-traffic community locations, while mailer inserts and interactive website features expanded accessibility to harm reduction resources.
