October is Breast Cancer Awareness Month
Breast cancer is one of the most common cancers among women, but early detection can save lives. According to the American Cancer Society, only 31% of American Indian and Alaska Native (AI/AN) women aged 40+ received a mammogram within the last year, far below rates for other racial groups. Over the last two years, just 51% of Native women were screened, compared to 73% of Black women and 68% of white women.
To help close this gap, Native Reach™ worked alongside Women’s Way to raise awareness about the importance of breast and cervical cancer screenings for Native women throughout North Dakota. The campaign used story-based video content that incorporated personal stories centered around the importance of early detection, self care, and community support. By delivering culturally relevant messaging Women’s Way saw a:
- 10% increase in screening among Native American women
- 5.77% increase in program enrollments among Native American women
Breast Cancer Awareness Month is a reminder that early detection matters and also that trust and representation are key to breaking down barriers in health care. Together, we can continue to close the gap and ensure Native women have the resources and encouragement they need to prioritize their health.
