As families prepare for the busy back to school season, health and wellness often become top priorities. From sports physicals to routine immunizations, clinics and health centers play a critical role in ensuring families are ready to start the year healthy.
This is where Point of Care (PoC) outreach makes a difference. Research shows that patients are more receptive to health messages when they’re already in a health focused mindset and environment. That means families are more likely to take action when they see messages in trusted locations, such as their local clinic or health facility.
According to the Point of Care Marketing Association, 84% are more likely to ask their doctor about an ad they saw while waiting for their appointment.
By sharing trusted health reminders, you can help families feel ready for the school year while supporting broader community wellness goals.
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