Native Reach™ worked alongside Women’s Way to raise awareness about the importance of regular breast and cervical cancer screenings to American Indian women ages 35-64 in rural and tribal communities throughout North Dakota. The campaign aimed to reduce barriers to care by promoting screening access and encouraging proactive health behaviors. By delivering culturally relevant, community centered messaging, the initiative helped increase program visibility and foster trust around preventive health services.
The Approach
To effectively achieve the campaign goals, Native Reach™ created a multi-platform strategy featuring testimonial videos that ran across YouTube, social media, and the GoodHealthTV® network, as well as online video placements and various digital ads. Complementary online ads, app, and community driven messaging promoted cancer screening awareness and encouraged enrollment in Women’s Way services reaching Native American women. In order to reach and resonate with American Indian women, Native Reach™ used story-based video content that incorporated personal testimonials. The messaging centered on the importance of early detection, self care, and community support.
Deliverables
9 Videos Airtime Through GoodHealthTV® Community Engagement Paid Google Ads and Online Display Push Notifications Social Media Advertising and Storytelling YouTube and Online Video Distribution
The Results
18.37%
increase in breast and cervical cancer screenings among Native American women in the first year following the campaign
24.14%
increase in screenings in the second year following the campaign
50%
surge in new program enrollments following the campaign
The Results
18.37%
increase in breast and cervical cancer screenings among Native American women in the first year following the campaign
24.14%
increase in screenings in the second year following the campaign
50%
surge in new program enrollments following the campaign
The Results
18.37%
increase in breast and cervical cancer screenings among Native American women in the first year following the campaign
24.14%
increase in screenings in the second year following the campaign
50%
surge in new program enrollments following the campaign
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