Native Reach™ partnered with White Earth Nation to create a multimedia campaign promoting public health and safety messaging for men and women ages 18+ living in or frequently traveling through the White Earth Reservation. The campaign focused on five areas: anger management, fire preparedness, STI awareness, healthy relationships, and vaccines. The campaign used a combination of digital platforms, GoodHealthTV®, and tribal radio to increase visibility and engagement throughout the community.
The Approach
To maximize reach within the White Earth Reservation, Native Reach™ developed three 30 second animated videos and refreshed two previously produced internal videos with a White Earth end slate allowing the Nation to sponsor these messages on the GoodHealthTV® network. The campaign distributed these assets through an online video campaign, static digital ads, a local tribal radio PSA, and the GoodHealthTV® network. By combining multiple channels with culturally resonant messaging, the campaign effectively reached the intended audience with relevant, action oriented information.
Deliverables
5 Animated Videos Airtime Through GoodHealthTV® Ongoing Reporting and Performance Tracking Online Static Display Ads Online Video Advertising Campaign Radio PSA
The Results
6,200+
total plays on GoodHealthTV®
540,000+
impressions on static display ads
0.47%
Click-Through Rate (the percentage of times the ad was clicked) for online video more than doubled the industry benchmark of 0.15%
The Results
6,200+
total plays on GoodHealthTV®
540,000+
impressions on static display ads
0.47%
Click-Through Rate (the percentage of times the ad was clicked) for online video more than doubled the industry benchmark of 0.15%
The Results
6,200+
total plays on GoodHealthTV®
540,000+
impressions on static display ads
0.47%
Click-Through Rate (the percentage of times the ad was clicked) for online video more than doubled the industry benchmark of 0.15%
